A new interesting initiative is being rolled out these days in Spain: the Gilbert & Gaillard Spanish wine guide. The Gilbert & Gaillard publishing Group, managed by François Gilbert and Philippe Gaillard, has been publishing a French wine guide for more than twenty years now.
A few years ago, in order to follow the international twist of the wine market, they decided – and this is really an outstanding difference – to be much closer to the current and future consumer countries, giving a new focus to their publishing activity.
Their idea is to make relevant information on wine form the producing countries available to the consuming markets. In order to achieve so, they have undertaken actions at different levels.
First of all, they offer their wine guide not only in French, but also in English, Chinese and Japanese. 50.000 copies of these guides are distributed in their respective area of influence and an important part of them is directly targeted at wine professionals.
Second, they have strengthened their international team in Italy, the USA, Spain and Portugal. For these latter countries, they have appointed Diego Bonnel, a young professional who knows perfectly well the Iberian wine market. He has been developing a professional activity in the Iberian wine sector for many years. New appointments will take place for South Africa, Australia and New Zealand as well as for Argentina and Chile in the near future.
Third, they have launched a new magazine, the Gilbert & Gaillard magazine, in a Wine Spectator format, with four releases a year. 170.000 copies of it are distributed in more than 20 countries. The magazine rounds off the information that can be found in the guides, offering a more in-depth coverage of the current situation of each country. Moreover, the majority of articles published in the magazine on grape varieties or viticultural areas have an educational purpose and bring the news of each country closer to a reader thirsty for knowledge. We should not forget that many wine professionals and consumers alike are very thankful for the information given because it allows them to better understand what they sell and buy.
Finally, all the information provided by the guides and the magazine can be found in the above-mentioned languages in the following web site: www.gilbertgaillard.com. This web site receives each month over 100.000 visits from unique visitors.
This new focus, oriented towards social media and clearly betting on their further development is interesting for the Spanish wineries since they clearly need to enhance their international presence – partly to face a depressed domestic market. The tools already described are completed by a monthly newsletter, sent to over 13.000 importers and distributors worldwide. They receive updated information on the new wines released and the general evolution of the producing countries.
There is even a blog which gives informed opinions on the Iberian wine market and pretends to give support for the wineries and producers who are looking for a different point of view, giving them new ideas to develop or strengthen their international presence. Don’t miss the web site and its blog en español!